By
SOUTHWICK — Recognizing that local media outlets don’t cover the town like years past, Select Board member Russ Anderson wants to overhaul how the town utilizes its public access channel. He proposed a three-phase plan that would explore a partnership with the school district and use equipment the town already owns to create town-focused content.
“What will we accomplish? We’ll rebuild a Southwick-first, programming model, create original community-focused content, increase transparency and message consistency, and use existing assets more effectively,” Anderson said during the board’s meeting Monday night during a PowerPoint presentation of his proposal.
Referring to the late, former executive director of Channel 15, Anderson added, “As Art Boissonnault said, ‘let the people know what’s going on in town.’ And that’s as simple as it is, and that should be our goal.”
